Marcello Serpa for Havaianas

The global popularity of Havaianas is testament to the consistent, brilliant creative work of Brazilian-born creative director Marcello Serpa. Have a look.

From the Series

When Marcello Serpa joined AlmapBBDO in 1993 as partner and creative director, Havaianas was Serpa's first account there. He has been the mastermind behind the happy, eye-popping ads that have made these Brazilians flip-flops a global brand.  

Here is a look at some of the campaigns that he has created for Havaianas over the past two decades. 


Watch the Talk with Marcello Serpa