From the Series
When Marcello Serpa joined AlmapBBDO in 1993 as partner and creative director, Havaianas was Serpa's first account there. He has been the mastermind behind the happy, eye-popping ads that have made these Brazilians flip-flops a global brand.
Here is a look at some of the campaigns that he has created for Havaianas over the past two decades.