When Hat-trick was approached more than two years ago to work on the rebranding of the Royal National Institute for Deaf People, their first step was to rename the charity to Action On Hearing Loss.
Hat-trick then worked with a strategic consultancy and copywriters to find the right tone for the materials they would be creating. The new identity for Action On Hearing Loss uses a pink-and-blue colour palette, as well as underlining and strikethrough features to convey a message about the importance of "underlining" the positive. It is also about "striking" out the negative stigma associated with hearing loss.
Hat-trick wanted to ensure that the brand promoted a confident and clear message that can be adapted over time and evolve with the charity.