"It was time for another music video for our favorite alt-rock band They Might Be Giants," says graphic designer Paul Sahre, a frequent visual contributor to The New York Times whose print posters are in the permanent collection at the Cooper-Hewitt National Design Museum. Here he takes us through his process, which included collaborating with the band to ultimately create a much larger, richer body of work that allows the viewer to determine which of the nine videos they want to watch.
"You may remember our last music video for the band: 'When Will You Die", in which we documented the construction and recycling (demolition) of a life-size monster truck hearse that was made entirely of cardboard epson prints and hot glue," he recalls.
"I again recruited some of my design students at the School of Visual Arts, along with my design assistant Erik Carter and videographer Joe Hollier (both of whom were heavily involved in the monster hearse project) and we started thinking about what we could do with the song. There were so many good ideas we decided to do nine of them and convinced the band to create a different remix of the song for each video," adds Sahre.
Flip through our gallery of images above to learn more of Sahre's vision.