“Collaboration for innovation” is the guiding philosophy LABEL/BREED stands by. The newly launched Dutch initiative focusses on establishing collaborations between designers and manufacturers for a series of innovative interior objects.
Designers are paired up with manufacturers that specialise in inventive and unusual materials to seek out new applications for them. Supporting the collaboration throughout, LABEL/BREED is involved from the inception of the design until a beautifully crafted product is released.
The Netherlands is home to revolutionary designers and a thriving manufacturing industry with a wealth of specialist knowledge and expertise in novel technologies and processes. It is therefore essential to keep on fostering collaborations and strive to maintain this quality, explains Stijn Roodnat, co-initiator of LABEL/BREED.
The final products from the first series of collaborations are on show at contemporary design shop The Frozen Fountain in Amsterdam until 28 June.