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Assertive and passionate about design, the multi-D&AD-award-winner is widely respected for his uncanny appreciation of pop music aesthetics which has been at the root of his massive success as a master designer of record sleeves / CD inlays - he has numerous D&AD pencils plus an Art Directors Club of Europe Gold to prove it. Farrow even received Grammy Award nominations in 1993 and 1995. More inspiring than that though, is the fact that consumers have been known to buy two Mark Farrow-designed CDs at a time, one to play and one to keep (as many fans did with the blister pack for 'Spiritualized.') Needless to say, the record companies are appreciative of his contribution to the disk-as-collectible-object phenomenon.
Other Mark Farrow projects include impresario and restaurateur Oliver Peyton's restaurants and bars, the cover design of the 1999 D&AD annual, a new identity and advertising for SCP furniture, an international nightclub project 'Home' (London, Sydney and New York) and The Science Museum in London. Working with Chris Wilkinson Architects, Farrow helped devise a new gallery called The Making of the Modern World that opened in 2000.
His work has been exhibited in the Design Museum and the V&A, London. www.farrowdesign.com
Mark Farrow will be presenting at the 5th International Design Indaba® in Cape Town.