Posted 29 Jul 13
By Design Indaba
Graphic Design & Illustration
Creative Work / Design News
Comments
![Royal Academy of the Arts identity by Harry Pearce. Royal Academy of the Arts identity by Harry Pearce.](http://www.designindaba.com/sites/default/files/styles/scaledlarge/public/node/news/17457/rareynold-1024x367.jpg?itok=_IDt0Y34)
Royal Academy of the Arts identity by Harry Pearce.
Being sensitive to the past, bringing authority to the present and creating a foundation for a confident future, Harry Pearce created a new identity for the Royal Academy of the Arts in London earlier this year.
In this short video, Pearce speaks about how he reached his design solution, creating a new identity that would launch the RA into a new era while honouring its 244 years of heritage.
Read more about Pearce’s identity for the RA here.