History
Since 1995, the Design Indaba has attracted the world’s brightest talent from across the creative industries. Doyennes of graphic design, advertising, film, music, fashion, industrial design, architecture, craft, visual art, new media, publishing, radio, television and performance art have year after year contributed to the Design Indaba’s international reputation.
Celebrating its 12th incarnation in 2009, Design Indaba did not come to life fully formed. What started as a biannual conference with a mere nine speakers, Design Indaba has grown to annually host more than 30 speakers in a multi-tiered experience that incorporates events, media, education, training and business development.
The Design Indaba was born from the upsurge of confidence in South Africa’s post-apartheid future in 1994. Interactive Africa realised that if all of us in South Africa looked to our own competencies and attempted to nurture the industries in which we operated, South Africa would be successful.
Further, the contribution made by Interactive Africa would be of particular significance to the South African economy’s need to lessen its dependency on raw commodities and rather leverage its value-added products and services. For instance, despite being the world’s leading gold producer, South Africa was a non-starter in terms of jewellery design.
In our minds, the Design Indaba would readdress this status quo by showcasing local design to an international contingent of decision makers, thereby driving competitive standards by bringing local designers in contact with international markets. Interactive Africa realised that an initial stage of collaboration between local designers would be a crucial step towards mature competition later. In participating in such an event, the divided local design community itself would be fortified by skills and knowledge sharing, leaving only creativity as the ultimate distinction.
The curation of the event would be key to its success. It was important to shrug off our historically parochial, insular mindsets, from the outset if we wanted to identify what it takes to be globally competitive. The idea was to host an event where we could learn from the exploits of the leading designers in the world. “Benchmark against best-of-class” was the mantra. However, instead of portfolios, we wanted to understand the case studies behind the brands and companies that the designers worked for, as well as how they came to produce their work.
As the Design Indaba institution has grown, it has taken a leadership position in South Africa and has driven advocacy programmes to promote the creative industries among business, government, academia and civil society. Creative Industries: The Sleeper in the South African Economy, a document compiled by Design Indaba, was briefed to cabinet ministers and the Office of the Presidency and inspired the formation of a governmental task team that plotted a way forward in creating a coherent, cohesive national strategy for the creative industries. As a result the creative industries sector is one of nine sectors that have been earmarked by the government to form part of a new accelerated growth strategy aiming for a 6% GDP growth rate.
Further, Design Indaba has been well represented on the conference circuit locally and internationally, speaking at events like the World Creative Forum, Ad Focus and Saint Etienne Expo. The Design Indaba message has been personally delivered on four continents.
The Design Indaba Expo takes place from 26th February to 28th February 2010 at the Cape Town International Convention Centre.
Design Indaba Expo is South Africa’s premier showcase of local design in all sectors.
WHY IS THE EXPO UNIQUE?
- it is multi-sectoral, featuring advertising, architecture, craft, decor, film, fashion, graphic design, interior, jewellery, new media, publishing, product design and visual media.
- it showcases the best of local design - original, contemporary and innovative product that is quintessentially South African - no derivatives, and no imports.
- it is curated, not filled. Our advisory panel of the best South African designers, stylists, critics and industry experts, curates the Expo floor and decides who is represented there.
- in addition to encouraging exhibitors to trade directly to the South African public, we also bring out several international buyers to stimulate the export market.
The Expo runs alongside the Design Indaba Conference.
In just six years, Design Indaba Expo has proved that it is ahead of the competition. It is the most advantageous platform in the country for launching and promoting local design to both the international and national market. The 2009 Design Indaba event received in excess of R23 167 645 worth of media exposure - a promotional opportunity that is unparalleled in the country. Exhibiting at Design Indaba Expo will give your business several competitive advantages.
For more info on costs and Expo info, PDF’s are available for download.
In just six years, Design Indaba Expo has proved that it is ahead of the competition. It is the most advantageous platform in the country for launching and promoting local design to both the international and national market. The 2009 Design Indaba event received in excess of R24 million’s worth of media exposure - a promotional opportunity that is unparalleled in the country. Exhibiting at Design Indaba Expo will give your business several competitive advantages.
Who better to tell you about the advantages of exhibiting at Design Indaba Expo than our exhibitors themselves.
Architecture
Ecomohome
Kubik
Tsai Design Studio
Communications Media
48hours
Cape Town Partnership
Chew Magazine
Bell-Roberts Publishing
David Krut Publishing
elledeco [at] elledecomag [dot] co [dot] za (Elle Decoration)
House & Leisure Magazine
One Small Seed
Toon Boom Animation
VISI
Craft
African Allsorts
Aid to Artisans South Africa Trust
Cape Craft & Design Institute
Ceramics SA
Design Afrika
Ebony & Ivory Ribbons
Flickglass and My China
G L Management Services T/A GLMS
Woermann [at] iafrica [dot] com (Heartworks)
Hillcrest Aids Centre Trust T/A Woza Moya
Imiso Ceramics
ISUNA cc South African Arts & Crafts
Iziko Lo Lwazi
KUNYE
LILA
Makoya Makaraba
michellef [at] isat [dot] co [dot] za (Michelle Felder)
Misael
Monkeybiz
Nienke van der Meulen
Noko Designs
NUNO
blosssomm [at] uj [dot] ac [dot] za (Phumani Paper )
Porcupine Ceramics
petabeckerprojekt [at] gmail [dot] com (PROJEKT)
Shumba Inc
biz [at] pilgrimsplace [dot] biz (Storm in a Teacup)
Streetwire Artist Collective
Tangerine
The African Queen Studio
The Cotton Workshop
The New Basket Workshop
The Potter’s Workshop
Township Patterns
Umlungu African Art Dealers
Wonki Ware
Fashion and Accessories
bennettandco [at] mweb [dot] co [dot] za (Bennett & Co)
Butan Wear
Cape Town Fashion Council
Chimpel
Coast & Koi
Carole Kevin Designs
Dillon and Jada
Elizabeth Galloway Academy of Fashion Design
Fundudzi
Give it Bag
louise [at] gypseylou [dot] co [dot] za (Gypsey Lou)
Hip Hop
willersh [at] vodamail [dot] co [dot] za (Hobo)
House of Monatic
Hruki
Ikati Jewellery and Fashion Accessories
sarahjaneweb [at] yahoo [dot] co [dot] uk (I Love Leroy)
Ilovestencil
Nicola [at] lilarose [dot] co [dot] za (Lila Rose Sleepwear )
loop [dot] cape [at] gmail [dot] com (Loop)
Marzipan
Mongoose
SA Fashion Week
SIN
tasleemb [at] gmail [dot] com (Soulchild Closet)
Stoned Cherrie
Sway Textile
Undacova
urban africa
Graphic Design and Advertising
Fotografiks Clinton Friedman
Mü & Me
Redwood Design
Sparx Media
Industrial Design
aramlello [at] mail [dot] com (Aram Lello Architect
)Ideso
Idoidea creative boutique
rina [at] impressivedesigns [dot] co [dot] za (Impressive Designs CC
)piethelm [at] furniture [dot] org [dot] za (Western Cape Furniture Initiative)
Jewellery
maraisamanda [at] mweb [dot] co [dot] za (Amanda Marais)
Collect Fine Jewellery & Accessories
nadja [dot] bossmann [at] gmail [dot] com (dew)
DUT Jewellery Design
Firepetals
freeRange Jewels
Frieda Luhl
House of Hector
Janine Binneman
Lady Peculiar
Piyuve Jewellers CC
SITU Diamond Jewellery
skermunkil [at] gmail [dot] com (Skermunkil)
sunetferreira [at] gmail [dot] com%20" rel="nofollow">Sunet Ferreira
Tanya [at] tanyawheeler [dot] com (Tanya Wheeler Design)
tiffanymarx [at] hotmail [dot] com (Tiffany Marx)
ct [at] sun [dot] ac [dot] za (University of Stellenbosch)
Urbanative
Lifestyle and Product Design
African Divas Ceramics with Anthony Shapiro
Aidan Bennetts
porky [at] animal-farm [dot] co [dot] za (Animal Farm)
Avoova
tanjamac [at] telkomsa [dot] net (Bousquet Creations)
greg [at] bushfiredesign [dot] com (Bushfire Design)
Carrol Boyes
Clementina van der Walt Ceramic Studio
Cornelius Lemmer
David Walters
Diane Harper
julie [at] dryfurniture [dot] com (Dry Furniture)
DT Designs cc T/A Design Team
Ed Suter Design
elizabethgwebu [at] yahoo [dot] com (Elizabeth and Vince African Arts and Beadworks)
f [dot] nation [at] gmail [dot] com (Fabricnation)
cocodemer [at] telkomsa [dot] net (Coco De Mer Studio)
Fundi Light & Living
Grillix
Greta McMahon
Greymeta
Haldane Martin
Heart Designs
Heath Nash
henniemeyer [at] worldonline [dot] co [dot] za (Hennie Meyer)
Johno du Plessis
Koop Design
kraalart [at] vodamail [dot] co [dot] za (Michael Haigh)
geraldinefenn [at] iburst [dot] co [dot] za (Milk & Cookies)
pdh [dot] henning [at] gmail [dot] com (mock:mock)
Neogroup (additional link)
NOK
Nomili
Okha
Papercake Trading
Pepper Plum Designs
Peta-Lee
Ronel Jordaan
Sally Arnold for Karoostar
Smelt Glass Studio
So Gourmet
Stoor Ceramics
Tintown
beyond [at] telkomsa [dot] net (Vanilla Concrete)
Veldt Designers
sam [at] decorlattice [dot] co [dot] za (Victoria Verbaan)
Vogel
info [at] woodheads [dot] co [dot] za (Woodheads)
Zenzulu
Publishing
Day One Publishing
Sponsors and Suppliers
Absa
Sappi
Woolworths
Design Initiatives
House And Leisure Green Designers At Woolworths
Education
Cape Peninsula University of Technology
Friends of Design
Inscape Design College
The Animation School
SABS
Government Departments
Department of Minerals and Energy
Department of Trade and Industry
Gauteng Department of Sport, Arts, Culture and Recreation
Developmental Partners
City of Cape Town
Department of Arts and Culture
Buyer Registration is now closed.
You are welcome to go to the Buyer Registration Desk at the CTICC once you arrive for the Design Indaba Expo 2010.
Buyer and Media Preview at 14:00 on Thursday 25 February 2010.
Buyer mornings from 08:00 – 10:00 on Friday, Saturday and Sunday
The Design Indaba Expo is attended by a substantial number of local and international buyers. International buyers come from across all time zones, in order to pursue South Africa’s finest design.
Thanks to the Department of Trade and Industry (DTI) who supported Design Indaba in 2009 by bringing 12 international buyers to the Design Indaba Expo. There were an extra 142 registered international buyers and 206 local buyers who came on their own accord.
Buyers from local retail outlets like Woolworths, Loads of Living and @Home were also invited to form part of the official buyers’ programme.
The Design Indaba Expo takes place from 26th February to 28th February 2010 at the Cape Town International Convention Centre.
Opening hours:
Friday 26 February 2010 from 10h00 - 20h00 (On-site tickets sales close at 19h00)
Saturday 27 February 2010 from 10h00 - 20h00 (On-site tickets sales close at 19h00)
Sunday 28 February 2010 from 10h00 - 18h00 (On-site tickets sales close at 17h00)
Adults R50
Pensioners and Students R30
Scholars and Children R20
Tickets available at the door or from Computicket (Sales open 1 February)
PLEASE RESPECT OUR EXHIBITORS INTELLECTUAL PROPERTY. REGRETFULLY, NO CAMERAS ARE ALLOWED.
DISCLAIMER
Neither Design Indaba Expo, Interactive Africa (Pty) Ltd nor the Cape Town International Convention Centre (CTICC), or any of its Directors, Employees or Agents will be liable to the Client for personal injury to, or the death of any person, or loss of, or damage to any property, of whatever nature, on the property or at the Venue, however arising or caused.
The Client indemnifies Design Indaba Expo, Interactive Africa (Pty) Ltd, the Cape Town International Convention Centre (CTICC) and its Directors, Employees or Agents against any claim of whatever nature, which may be against any of them arising out of any of the afore-mentioned, except where the same was due to gross negligence by Interactive Africa (Pty) Ltd, or the Cape Town International Convention Centre (CTICC).
Friday 26 February 2010
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12:00 – 14:00 Graffiti Workshop, presented by Lil’Dreys Spray paint with stencils and watch professional graffiti artists demonstrate how they make a mural. R150 per child (for ages 4 to 13) Book a ticket for this workshop. |
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14:00 – 16:00 Green Workshop, presented by Lil’Dreys Learn what it means to be a green designer by making beautiful things out of household waste. R150 per child (for ages 4 to 13) Book a ticket for this workshop. |
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Designing Machines and Robots Workshop, presented by Rossum A workshop for young designers, inventors and engineers who dream of building their own robots, machines or inventions. The designers will go through the process of describing, sketching and then building a quick prototype of their idea using the Fischertechnik system of blocks, motors, gears and electronics. The aim is to expose young designers to the design process of prototyping – building small, quick and rough models of their electronic, mechanic or robotic ideas to test and demonstrate them. R150 per child (for ages 8 to 16) Book a ticket for this workshop. |
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18:00 – 20:00 Mosaic Workshop, presented by Lil’Dreys Make a classic design out of tiles. R150 per child (for ages 4 to 13) Book a ticket for this workshop. |
Saturday, 27 February 2010
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10:00 – 12:00 Art & Confectionery Workshop, presented by Lil’Dreys Customize your apron and decorate biscuits. R150 per child (for ages 4 to 13) Book a ticket for this workshop. |
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12:00 – 14:00 Carton Craft Workshop, presented by Lil’Dreys Make your own Viking boat out of cardboard. R150 per child (for ages 4 to 13) Book a ticket for this workshop. |
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Experimental Art Workshop, presented by CCDI This workshop is aimed at children and parents, and will engage both equally. It will incorporate varied, challenging activities that are geared towards motivating creativity and inspiring participants. The workshop will build confidence in both parent and their child’s own ideas, and enhance the ability to create new things based on relevant and profuse idea generation. The workshop will expose participants to a range of creative processes and materials. R100 per child-and-parent team (for children aged 8 to 16) Book a ticket for this workshop. |
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16:00 – 18:00 Programming Machines and Robots Workshop, presented by Rossum Many designs and inventions require a computer brain to make them work. This is a workshop for young designers interested in how to write programs that control inventions or robots from a computer. We will use a simple visual language called Robo Pro and a programming language called Python to write programs that control motors, lights and other gadgets connected to the computer. R150 per child (for ages 8 to 16) Book a ticket for this workshop. |
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18:00 – 20:00 Wire Radio Workshop, presented by Lil’Dreys Make your own African style beads and wire radio. R180 per child (for ages 8 to 16) Book a ticket for this workshop. |
Sunday, 28 February 2010
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Experimental Art Workshop, presented by CCDI This workshop is aimed at children and parents, and will engage both equally. It will incorporate varied, challenging activities that are geared towards motivating creativity and inspiring participants. The workshop will build confidence in both parent and their child’s own ideas, and enhance the ability to create new things based on relevant and profuse idea generation. The workshop will exposes participants to a range of creative processes and materials. R100 per child-and-parent team (for children aged 8 to 16) Book a ticket for this workshop. |
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12:00 – 14:00 Robotics Hackerspace Workshop by Rossum Young designers and inventors often enjoy taking things apart for spare parts, to improve it or just to understand how it works. We will be hacking machines and electronic devices for parts we can use to build the machines and robots we are thinking of. This is the place to come and learn more about the art of hacking, automation and electronics. R150 per child (for ages 8 to 16) Book a ticket for this workshop. |
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16:00 – 18:00 Glass Painting Workshop, presented by Lil’Dreys Decorate your own fish bowl and go home with a real gold fish in it! R150 per child (for ages 4 to 13) Book a ticket for this workshop. |
(Prices include all materials)
For more information, contact Caryn van Rooyen at 021 465 9966 or carynv [at] interactiveafrica [dot] com
Make your booking at www.computicket.com. Limited spaces available.
The Workshop Presenters are:
Artjamming will also be at the Design Indaba Expo this year! You simply walk in and let your imagination take hold of the paint brushes (no bookings necessary). Whether it’s playing, painting, sponging or spraying, it’s about putting on an apron to face a blank canvas and unleashing your own individual creativity that makes Artjamming™ the most fun you can have with a paintbrush.
Artjamming artists will be assisting young and old to make the most of their visit and you can also purchase a variety of art supplies to continue your creativity at home! Stand C22.

Visit the NATIONAL GEOGRAPHIC KIDS and Orms mini photographic studio and allow the art of taking photos to inspire you! Check out the NG KIDS Young Photographers Competition photo gallery, which aims to excite children about their environment through photography. The winners, finalists and runners-up of the past four years are exhibited here. Orms Pro Photo Warehouse, leaders in the professional photographic market will be there to offer their expertise and give kids first hand exposure to the exciting world of photography. Stand K1.
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POSTAL ADDRESS Design Indaba Expo CONTACT DETAILS Ph: + 27 21 465 9966 INDIVIDUAL CONTACTS Mike Purdham Kim Terblanche |
Beverley Cupido Caryn van Rooyen Deborah Weber Jane Steel |























