Tommy Li at AGI Open 2012

Tommy Li believes that in order to do a rebrand, it is essential to think in different ways.

From the Series

Poster designer Tommy Li reveals his creative process in some of his designs at AGI Open 2012. He speaks about his redesign of the ancient tea merchant Yingkee’s tea bags and how he incorporated the brand philosophy and history into each design. He further elaborates on controversial political posters he created.

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