Oliviero Toscani: photography is the documentation of human memory

At What Design Can Do 2011 we discover that for Oliviero Toscani photography is the documentation of human memory.

Calling himself an “imaginator”, Oliviero Toscani believes photography is about documenting the human condition. He says the highest quality of communication is art, and that art should be provocative and risky. He also talks about his thought-provoking work on the Benetton campaign.