Marina Willer and Angus Hyland at AGI Open 2011

Angus Hyland and Marina Willer talk about designing identities and the unsung heroes of graphic design.

Graphic designers Angus Hyland of Pentagram and Marina Willer of Wolff Olins talk about designing identities that are more than just logos but that serve as a communication platform that creates coherence between different graphic elements.

The duo talk about the need for the function of design to be greater than the form and the look to the type of graphic design that is helpful without being obvious.