WHAT IS FASHION REVOLUTION?
Fashion Revolution is a global movement that runs throughout the year, celebrating fashion as a positive influence, raising awareness of the fashion industry’s most pressing issues, showing that change is possible - and celebrating those who are on a journey to create a more ethical and sustainable future for fashion.
WHO IS FASHION REVOLUTION?
Fashion Revolution SA is part of an international team representing 83 countries from all around the world who make the fashion industry work. Fashion Revolution SA are the people who wear clothes and are the people who make them. They believe in a fashion industry that values people, the environment, creativity and profit in equal measure. They want to see fashion become a force for good. You can be a revolutionary too.
WHY DO WE NEED A FASHION REVOLUTION?
* The people who make our clothes often compromise their quality of life due to poor working conditions and appalling wages.
* Often, what our clothes are made of and the process in which they are made compromises the health of our planet.
* Everyone has the power to change the status quo by being more conscious of fashion choices, and then making more sustainable choices.
VISION & GOALS OF THE FASHION REVOLUTION CAMPAIGN:
1. Raise awareness of the true cost of fashion and its impact at every stage in the process of production through to consumption and disposal.
2. Show the world that change is possible by showcasing and celebrating those proving that fashion can be made with respect to people and planet.
3. Bring people together the length of the value chain, from farmers to factory workers, brands to buyers, consumers to campaigners, to ask questions, challenging how fashion is made and by whom, and to work towards re-connecting the broken links between those who produce, sell and buy fashion.
4. Work towards long-term industry-wide change so that fashion becomes a force for good i.e. all business is conducted in a safe, healthy, fair way.
5. To ensure that a tragedy like Rana Plaza never happens again.
There are a series of events – including film screenings, workshops and pop up clothes swaps and markets – taking place over the weekend in Cape Town to mark the day. For more information see the Fashion Revolution website or Fashion Revolution South Africa's Facebook page.