As part of PIVOT Dublin, the city’s bid to become World Design Capital 2014, project initiator Ali Grehan thought that a simple animated film explaining what design was would be a great way to make the topic more accessible to the wider public. Post bid, PIVOT Dublin has continued as planned to promote wider acceptance and use of design as a tool for positive change.
In 2012, Grehan approached director Johnny Kelly to collaborate on making the film, and he in turn approached designer Scott Burnett to help write it. The challenge was to show what design was, and why it's important in a way that could be understood universally, so without language. Simple. After exploring several ideas the team did the only sensible thing and decided not to focus on design at all.
MakeShapeChange is a project to get young people thinking about how the world is made around them and where design fits in. It’s grown from a film to a website to an education programme.
Shape is the short film at the heart of the project, highlighting the changes happening around us that we don't ordinarily notice, and how they affect us. Breaking the film into a series of scenarios, it presents design within wide contexts, prompts curiosity and identifies some of the practitioners working in these contexts.