Pure: No secrets, no makeup, no wardrobe in new Kyle Lewis music video 

This new video for Pure, the reinvention of South African singer Purity Zinhle Mkhize, is an honest piece that promotes positive body image.

“No make up. No wardrobe. Just a beautiful tapestry of human bodies, of people who share their truths and their vulnerable side, who defy the norms and break the mold. No secrets. No fear.”

Arcade Content’s Kyle Lewis directed "No Secrets", the intimate first music video for Pure, the re-invention of Purity Zinhle Mkhize.

“I wanted to create a raw, honest piece that promotes positive body image,” says the SAMA-winning music video director, who is up for a Metro FM Award this weekend for his music video for Jump, Anatii’s collaboration with Cassper Nyovest and Nasty C.

Purity is best known as the vocalist for punk bands Fruits and Veggies and The Pranks. While "No Secrets" lives up to the hype of the 12-page Rolling Stone spread that kick-started her career, it’s a marked change of pace, showcasing her softer side.

“Now, all at once, I’m starting to make peace with self, and it’s been good,” she says in the voice-over that starts the video, where she speaks about her new roles as a solo artist and mother.

“This video embodies everything I believe in and stand for as a woman, as an artist and as an ever-growing entity,” says Purity. “It’s a celebration of what true beauty is.”

The video was shot by Fabian Vettiger, styled by Kaley Meyer and edited by Stephen du Plessis at 2+3 Post Productions.

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