Piet Hein Eek thinks outside the box

#FilmFestFridays present Piet Hein Eek thinking outside the box for Ruinart Blanc de Blancs in creating a bespoke box for their limited edition champagne.

Piet Hein Eek applies his playful side to Ruinart Blanc de Blancs’ distinctive golden bottle in this short film by Benoît Millot.

The unique trapezoid boxes were crafted with pale wood found and collected by Eek, and perfectly house the bottles while inspiring an abundance of ways the shape can be used to create other objects. One of these is a monumental, six-metre-wide arch that Eek revealed at this year’s Art Basel, made to house over 240 discretely illuminated bottles.

Ruinart was the first Champagne house to make the change from shipping bottles in baskets to wooden crates in 1769, in a bid to protect their precious cargo. Since commissioning Alfonse Mucha to create a poster for the brand in 1895, and having become the official champagne partner for Art Basel and Art Basel Miami in 2010, Ruinart has developed strong links with the worlds of contemporary art, recently collaborating with individuals such as Maarten Baas and Gideon Rubin.

We also featured the box here.  

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