Logo animation

Like a spinning gyroscope, the Toyota logo has been animated for the first time.

Using the iconic Toyota logo as the basis, Alex Maclean at Rupert Ray (through WAM London for Saatchi & Saatchi) created worldwide animated branding for the car manufacturer.

The three separate ovals of the logo have been animated into a “spinning gyroscope”, Rupert Ray’s answer to the call to “bring dynamism and energy to the visual branding whilst reflecting quality of engineering and attention to detail”.

There’s a particular symbolism to the ovals – the two perpendicular overlapping ovals inside the larger one are said to represent the trustworthy relationship between customer and company, while the larger oval surrounding the smaller two speaks to Toyota’s global expansion, both in terms of technology and future potential.