Interlude brings Led Zeppelin to life

Classic rock band Led Zeppelin uses sophisticated interactive video technology to transport fans back to 1975. Choose a room and then use arrow keys to explore.

From the Series

Fans of legendary English rock band Led Zeppelin get to experience its famed album Physical Graffiti in a whole new way with an interactive music video that transports viewers back to its release in 1975.

Considered to be one of the greatest rock albums of all time, Physical Graffiti features 15 tracks that explore the band’s dynamic musical range. In celebration of its 40th anniversary, a deluxe edition has been released, which features a previously unreleased rough mix of the track “Trampled Under Foot”, also known as “Brandy & Coke”.

Led Zeppelin collaborated with Yoni Bloch’s media and technology company Interlude and production company PRETTYBIRD to create the music video. The result is an enthralling interactive video that takes viewers on a virtual journey through 16 rooms in the iconic Physical Graffiti building – a New York City tenement block with interchanging windows featured on the original album’s cover.

The immersive video transports Led Zeppelin fans beyond the façade of the building by allowing them to step inside each individual window. Once inside, viewers are able to navigate their way from room to room, seeing the building come alive.

By making their way around the 16 rooms, fans can view archival footage such as the band’s full Earl’s Court performance of the song, snippets from other music videos and original album art and animation.