Tucker Viemeister: it always costs more not to design

For Tucker Viemeister, design is about persuasion, inspiration and trust.

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Design is often a key determinant in the way people experience things and how it makes them think and feel.

Design is also able to make integration happen, says Tucker Viemeister

Design can also make a difference, giving people more choices, chances and opportunities. Design helps to make a better and smarter world, and it always costs more not to design.