Rick Valicenti on the real human presence in design

Finding the real human presence in design is a big task, but one that Rick Valicenti finds particularly interesting.

For Rick Valicenti design has many functions, not least of which is to establish a human presence. He  talks about looking at the world through various prisms of design to find a deeper meaning.

In design it’s often not about the journey, but rather about the destination, says Valicenti.

Sometimes designers frustrate themselves with their own brand of existential questions... Being conscious of the way one views design is very important, he says

Through the various joys, pains, journeys and destinations, for Valicenti, it will always be about something more: real human presence.

Valicenti shares some of his design assignments that were manifested through the prism of storytelling.