Vince Frost at AGI Open 2012

Vince Frost of Frost* Design takes a 360-degree approach to design. He talks about how he helps brands across all touch points. Brand identities, books, magazine, signage and iPad apps are just some of the things Frost works on. Here he shows examples of work he has done with Qantas in Australia and Woolworths in South Africa. For Frost, the most exciting project is always the one that he is working on in the present: “I like not knowing where a project might go – it is the discovery that is exciting.”