INSPIRE / V Sunil interview

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Down in South Africa on a shoot for Nokia, V Sunil takes some time to chat with Design Indaba. He shares with us how he came to be in "commercial art", as well as the history and manifesto of the very successful W+K Delhi advertising agency. A hot favourite at Design Indaba Conference 2009, Sunil provides an insightful interpretation of India's creative industries.

W+K Delhi

W+K Delhi was formed in 2007 with the merger of Wieden+Kennedy and A, a Delhi-based creative agency. Founders of A in 2004, managing director Mohit Jayal and executive creative director V Sunil led the agency in defining a new approach to branding India, rejecting the clichés of aspirational faux-western imagery and defensive ethnicity.

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