As a lecturer at the Design Academy, Eindhoven and creative director at Philips, Oscar E Pena has come to understand the importance of process. In this presentation he reveals the principles and practices that have made Philips successful. Oscar shares the how-tos of constructing a brand, that exists in tangible design as well in the mind of the consumer, and shares his personal insights into successful "making".
Oscar E Pena
Posted 19th October 2009 • By Design Indaba • Topic Graphic Design & Illustration • Category Speaker Talks in Design Indaba TV
