Nathan Reddy Pecha Kucha

Posted 8th May 2009 • By Design Indaba • Topic Creative Economy • Category Speaker Talks
Nathan Reddy, South Africa's most awarded brand specialist, explains his success in the manufacture of desirability.

At the 2009 Design Indaba Expo Pecha Kucha, Nathan Reddy talked about brand creation. He looked at seven brands developed by GRID, including Virgin Mobile, Brand South Africa, Converse and Exclusive Books, and emphasised that “branding is not just about pretty pictures”.

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