Design Indaba

INSPIRE / Nathan Reddy Pecha Kucha

At the 2009 Design Indaba Expo Pecha Kucha, Nathan Reddy talked about brand creation. He looked at seven brands developed by GRID, including Virgin Mobile, Brand South Africa, Converse and Exclusive Books, and emphasised that “branding is not just about pretty pictures”.

Nathan Reddy

Nathan Reddy studied design in Natal at the ML Sultan School of Design. He began his career as a junior designer at FCB design where he remained for three years before moving to TBWA Hunt Lascaris as the head of design. In 1994 he joined Louis Gavin as a partner to form DDB South Africa.

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