Gerry Human

Posted 14th October 2010 • By Design Indaba • Topic Creative Economy • Category Speaker Talks in Design Indaba TV
The purpose of advertising in South Africa, but also the rest of the world, is to push boundaries, says Gerry Human.

Really successful advertising is a combination of humour, craft, visual drama, honesty, simplicity and relevance, while also considering the value of the unexpected. Gerry Human talks about what the South African advertising industry can learn from their international counterparts.

Comments