Jonathan Basckin is the founder and managing director of an international design consultancy with expertise in architecture, interiors, graphics, industrial design and corporate identity. His company operates out of Asia, the Middle East, Europe and South Africa. The company owns various patents and design registrations for watches and other consumer items. Multimedia software design and development have been other aspects of Basckin Design’s activities. The company has been involved in projects for Adidas in the Far East, Apple Computer in Asia, Hyatt Hotels in Hong Kong, Formica (internationally), the governments of Hong Kong and Israel, and Mercedes Benz in China.