A splat of black ink, a blast of compressed air and a new monster is born in the wee hours of the morning. Adding some bulging eyes, a sinister grin and a hapless body, Stefan Bucher finesses the character of his newborn before posting it to The Daily Monster.
Having grown from a personal daily doodle to amass a cult following, the Daily Monster is not Bucher’s only achievement. As an author, illustrator and graphic designer working under the name 344 Design, Bucher has been recognised as an ADC Young Gun and received a barn load of awards for album covers, book designs and illustrations for the likes of Sting, David Hockney, director Tarsem, the New York Times and Chronicle Books.
“344 is founded on the idea that art best serves commerce if it’s built on a solid foundation of truth, integrity and heart. Because that’s when art actually works. Anything less starves the soul and isn’t worth anyone’s time or attention,” Bucher explains his studio’s philosophy.
Discover your inner monster with Stefan G Bucher at the Design Indaba Conference from 24 to 26 February 2010.
