Phenomenal sales, in excess of R80 000, affirmative responses from visitors and great networking with buyers and stylists. That was Design Indaba Expo for Hannes Willers of Hobo Jewellery and Accessories.
“Design Indaba Expo is such a worthwhile event to participate in. As a young designer it truly opened many, many doors! It’s an event like this that proves to the world that South Africa is a global contender when it comes to creativity!” Willers says.
The response from visitors at the Expo confirmed for Willers that his designs attract “an assertive woman who is not afraid to be noticed”. He loves that this proved that the risk he takes, in making jewellery that differs from the norm, was appreciated. “It truly was such a rewarding feeling when the majority of visitors found my work to be aesthetically pleasing, exciting and a breath of fresh air.”