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W+K Delhi open art gallery

Posted on April 6th 2010

Indian advertising agency W+K Delhi have expanded to launch an art gallery, W+K Experience, which aims to make art accessible to everyone.

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Indian advertising agency W+K Delhi have expanded to launch an art gallery, which opened with an exhibition by internationally renowned fashion photographer Bharat Sikka. Sikka’s fashion photographs have been published widely in publications the likes of The New Yorker, Details, Time, ID, Marie Claire and Vogue. Called W+K Experience, the gallery aims to make art accessible to everyone, claiming that “art shouldn’t have to be ‘arty’ and that culture is not something to be put on a pedestal and worshipped”.

W+K Delhi

W+K Delhi was formed in 2007 with the merger of Wieden+Kennedy and A, a Delhi-based creative agency. Founders of A in 2004, managing director Mohit Jayal and executive creative director V Sunil led the agency in defining a new approach to branding India, rejecting the clichés of aspirational faux-western imagery and defensive ethnicity.

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