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Victimless meat

Posted on November 1st 2009

Marije Vogelzang’s Faked Meat started as a reaction to meat substitutes.


Marije Vogelzang’s Faked Meat started as a reaction to meat substitutes. With tofu available in the form of cutlets and protein-vegetable mixes marketed as sausages, “you might just as well invent new animals,” exclaims Vogelzang.

The four resulting creatures make a lighthearted nod to the rationalised world of efficient food production. Each new species is accompanied by a story about the animal’s way of life and natural habitat, as well as recipe recommendations.

The European Ponti, for instance, lives in volcanoes, which gives it a slightly smoked taste, while its long stiff tail makes it highly suitable for finger food. In turn, the convenient square-shaped Herbast is naturally seasoned due to its diet of aromatic plants. The Biccio is the ideal sushi fish with its high proportion of anti-oxidants indicated by its decorative green stripes. Finally, the Canadian maple sap- and leaf-eating Sapicu makes it a sumptuous dessert delicacy.

Marije Vogelzang

Having graduated from the Design Academy Eindhoven, Marije Vogelzang specialised in "eating-design". Working as an inspirator and consultant for any food-related business, she started her design studio/restaurant Proef (which means tasting or testing) in Rotterdam in 2004.

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