Saatchi & Saatchi Cape Town have designed a print campaign for the Volunteer Wildlife Services.

Matching animals with fire, the campaign aims to highlight the impending doom that our precious wildlife faces when the land they live on takes fires.

The campaign designs sees the fur or quills of animals replaces with matches, creating awareness about how vulnerable wildlife is to fires. The headline “Wildfires Burn More Than Trees” helps to further drive home the message.