All about “reduce, reuse, recycle”, the Green-T Project ticked all of the pop-culture boxes to boot. Young fashion designers created fresh designs out of old clothes that were donated by customers of vida e caffé, whereupon the recycled garments were modelled by celebrity musicians and creatives, who were photographed by rising talents. Participants included Brett Rubin, Natasja Fourie, Inge Beckmann, Jeremy de Tolly and Philippa Green.