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The mad Moxyland empire heads for world domination

Posted on November 1st 2008

Moxyland is Lauren Beukes's debut novel giving rise to a growing multimedia empire of toys, a soundtrack and online materials.


Moxyland is more than just Lauren Beukes's debut novel - it is a growing multimedia empire. Collaborating with designer Dale Halvorsen, the pair created this quirky soft toy for the cover. The toy is handmade by a community group for unemployed women and has already raised more than R8 000. Following on the viral success of the toy and book, African Dope released a soundtrack of top local musicians. And now, going as the world's first multimedia ebook, fans can purchase a digital copy of Moxyland with the soundtrack embedded.

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