INSPIRE / NEWS & ARTICLES

Bigger than big

Posted on July 26th 2010

Did you know that Niger has the highest birth rate or that 848 million people are malnourished? Jonathan Barnbrook puts it in context.


Few things make a bigger or stronger impact than a shocking fact or statistic. Numbers are also powerful in illustrating the magnitude of a problem. Add a colourful and interestingly designed book to the mix and you’ve got an all-in-one visual journey through some of the world’s biggest problems.

Jonathan Barnbrook’s The Little Book of Shocking Global Facts (published by Fiell) is a collection of some of the most startling global facts, covering everything from the arms trade to sanitation, globalisation and poverty.

While the book is a feast to look at, and something that can really be appreciated from a design perspective, it does raise serious questions about the status quo of global politics and highlights the various forms of inequality that are rampant in the world today. For example: '”For every $4 of aid provided to less economically developed nations, the major industrialised countries take back $1 through the imposition of trade restrictions” and “Every year 10 -14 billion units of small arms ammunition are produced - that's two units each for every person on the planet”.

No two spreads in this 192-page book are the same and the facts are cleverly divided into different sections, including trade, environment, human rights, war, arms trade and illicit drugs.

Jonathan Barnbrook

Jonathan Barnbrook's fonts Exocet (1991) and Mason (1992) are regarded as benchmarks of the pre-millennial style. Barnbrook's talents, however, extend beyond typography, his layered graphic style having given form and meaning to the artist Damien Hirst's print monographs.

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