Imagine what it would be like to have the world’s greatest ideas and designers at your fingertips… Well, it all starts with an idea – the Big Idea, by Sandu Cultural Media. The book is a compilation of winning works from seven international design competitions – Cannes Lions International Advertising Festival, Asia-Pacific Advertising Festival, London International Advertising Festival, D&AD Global Award, Epica, Mobius Awards and Clio Awards. It is a genuine source of inspiration for anyone interested in print, film, outdoor, poster, design, direct and internet media. But moreover, it is a direct challenge to every creative to make original, distinctive, meaningful contributions to the world’s information overload.