Five phrases to live by

Here's a look at Massimo Vignelli's five phrases to live by.

From the Series

President of Vignelli Associates, New York, Massimo Vignelli is one of the greatest designers of all time. His work includes graphic and corporate identity programmes, publication designs, packaging, architectural graphics, exhibitions, interiors, furniture and consumer product designs for many leading US and European companies and institutions.

Here's a look at Vignelli's five phrases to live by: 

One life is too short for doing everything. 

We like design to be visually powerful, intellectually elegant and above all timeless. 

If you can design one thing then you can design everything. 

If you do it right it will last forever. 

The life of a designer is a life of fight against the ugliness. 

We are sending our love to the Vignelli family. 

Our beloved mentor Massimo Vignelli has returned home, from hospital, for hospice care. His son, Luca, says Massimo would be thrilled to get notes of good wishes from people whom he’s touched or influenced – whether personally or remotely – over the years.

If you are able to, please send a note via snail mail, no matter how short, to:

Massimo Vignelli
130 East 67 Street
New York, New York 10021

Watch the Talk with Massimo and Lella Vignelli