StandardThe competition challenges students to express their creativity by using the mathematical golden ratio equation often found in architecture design, art and music, to create a piece of work with relevance. The brand has modernised in recent years to appeal to the contemporary student market while still adhering to the values and principles that have stood the test of time. The golden ratio is perceived as an example of this kind of principle. It is appealing, admirable, and in many cases, mystically alluring in that it can never be completely, logically explained. The numerical expression of the golden ratio is 1.618