#DI Emerging Creative Caleb Pillay chats to us about meaningful design and social media’s influence

Caleb Pillay’s dream brand collaboration is out of this world.

What do you think makes for good design?

I feel that good design should be meaningful and communicate a message well. I use Dieter Rams' 10 principles of good design as a "checklist" of sorts to try and make sure that what I create doesn't just look good but also serves its purpose.

What would you say is your favourite and most challenging part of your artistic process?

My most challenging part is at the beginning of a new project because I don't always know what direction the piece of work needs to take. My favourite would have to be once the direction has been signed off and I get to "play" with the brand and implement the design across various mediums.

What is your dream brand to collaborate with?

Where do I even start? I have always been in love with the work that Dixon Baxi does (especially their work on the Premier League redesign) and I can only dream of one day working with them on a project like that. But if I had to choose a specific brand then it would have to be NASA.

What are your thoughts about platforms such as YouTube and TikTok teaching graphic design? Do you think it's an oversimplification of the craft or do you feel it’s made it more accessible?

I'm all for people sharing their skills with others. I think that creators teaching on these platforms makes that knowledge so accessible and it's definitely something I wish I had more access to when I was starting out because everyone could do with a little assistance.

What are you currently working on?

Apart from my full-time job as a UI/UX designer at ABSA, I'm working with a freelancer network called "Credipple" on a rebrand kit for a software development company.

Credits: Caleb Pillay