K&i Design Studio: Emerging Creatives Q&A

This week's featured Emerging Creative is graphic design duo K&i Design Studio, who were part of the programme in 2012.

Part of the Project

The Cape Town-based graphic design company K&i Design Studio was started in 2011 by husband-and-wife team Karl and Ida Mynhardt. A graphic designer and a fashion designer respectively, the duo believes their different educational backgrounds allow them to collaborate in a holistic and unique manner. 

Referring to their work as "perfectly imperfect," K&i Design Studio's creative process seeks to communicate on an emotional level, injecting their positive and approachable personality into all of their work. The duo also strives to work with other like-minded people. 

Here's what they had to say about being part of the Emerging Creatives programme in 2012: 

Did being part of Emerging Creatives help you establish your creative business?

After residing overseas for more than seven years and relocating to Cape Town to set up our own design studio, being part of Emerging Creatives helped us understand the local market better, as well as gain additional coverage that we wouldn't have had otherwise.

What were the most valuable things you got out of the programme?

The most valuable experience for us was through conversations we had with different people and advise we received. We also appreciated the workshop by Mike Freedman that was held after the exhibition, very inspirational and helpful!

How has you business developed and evolved over the part two years? 

We've been growing steadily year-on-year since we were Emerging Creatives, gaining not only more local clients but also from Europe and Africa. Our creative and innovative design skills alongside our hard working ethic have won us clients such as Unicef, Vodacom, Grolsch, and Samsung.

Since Emerging Creatives, have you participated in any local or international exhibitions or events, or won any awards? 

Since Emerging Creatives we've been awarded on Behance for our typography and editorial work created for the SA Innovation Summit. In both 2012 and 2013, our work received finalist positions at the Loeries. At present we are exhibiting an installation in collaboration with Henry Thomas Photography at the Megaro Bar in London, called "This Way Up".