Spawned by a passion to create quality design at affordable costs, Free Range was born to open a world of design to a market not normally catered for by professional designers.
The collection consists of functional homeware items that range in mediums from plastics to felt. Pitched at offering affordable South African designed homeware to anyone and everyone, the range hopes to bring a touch of creativity into every South African’s home.
Further benefiting local production lines and economic promise, the products are all the result of Design Indaba commissions of top local designers. Heath Nash, Imiso, Marisa Fick-Jordaan from Zenzulu, Ronel Jordaan, Clementina van der Walt and Pepperplum Designs are just some of the participants who were asked to adhere to strict pricing guidelines, without sacrificing expressiveness or functionality. What has emerged is a range of quirky, fun homeware products, that should appeal to people from many walks of life. From telephone wire coat hangers to lights made from recycled plastic bottles, the diversity of the collection illustrates that designer products can be produced to access broader markets.