From the Series
The DDA takes place every year during Dutch Design Week (DDW) and celebrates the best Dutch design created in the past year. This year the event's creative direction was by multidisciplinary design studio La Bolleur. Designers and entrepreneurs network during DDW, during which time the Dutch Design Yearbook is also launched. “Thanks to DDW, Eindhoven is the beating heart of the Netherlands,” says Jaap van Zwet, a partner at Marks Wachters Notarissen.
In order to select the DDA’s 36 finalists, the selection committees assessed more than 650 projects, of which the prevailing trends were for social responsibility design and cross-sector collaboration. The finalists were grouped into three main categories: product, spatial and communication. An international jury of 11 representatives from the design industry, including Design Indaba chief executive Ravi Naidoo, crowned a winner in each of the three main categories along with two special categories – Future Concepts and the MINI Young Designer – and the Golden Eye Award for the most successful designer of the last year.
The work of all the winners and finalists is on exhibition until 27 October 2013.
Product design
Best professional product: Blocker | Life and Mobility Development
Best consumer product: Design Line HDTV | Philips/TP Vision
Best fashion winner: Voltage | Iris van Herpen
Best autonomous design: Het Verzameld Breiwerk van Loes Veenstra uit de 2e Carnissestraat | Christien Meindertsma
Communication
Best graphic design: Chanel No. 5 book | Irma Boom
Best motion design: Do Not Touch | Moniker
Best digital media: Rijksmuseum website | Fabrique
Spatial
Best interior: Tower of Uitwierde | Onix
Best exterior: De Fundatie | BiermanHenketarchitecten
Future Concepts Award
for designers that show the way to the future
Visions & Concepts: The Incredible Shrinking Man | Arne Hendriks
Best Client Award
BNO Piet Zwart Award
MINI Young Designer
an incentive prize for young talent
Femke Herregraven (Bitcaves) for projects such as Taxodus, a serious game on offshore economy and corporate tax avoidance
Golden Eye
for the most successful designer of the last year
Voltage | Iris van Herpen
With her Voltage collection, the young fashion designer was not only the winner in the subcategory Fashion, but she also carried off the prestigious Golden Eye. By awarding the Golden Eye to Voltage, the ten-member jury, chaired by Frits van Hout (Executive Vice President ASML), expresses its great appreciation for designer Iris van Herpen’s innovative interpretation of the concept of fashion. The jury shows itself impressed by the designer’s interdisciplinary approach and praises her cooperative efforts:
With Voltage, Van Herpen gives the world a view into the future of fashion. It is impressive to see how she, at such a young age, succeeds in giving so much body to her work, without any loss of experiment and challenge. With her designs she shows better than anybody else what is going on in the Netherlands at the moment.
