Pentagram continues the celebration for Formica Laminate’s 100th anniversary.
Earlier this year Formica introduced the new Anniversary Collection of laminates and Formica Forever, the definitive history of the brand, both designed by Abbott Miller. Now the celebration continues with a special anniversary clock created by Daniel Weil and a centennial identity and print campaign developed by Michael Bierut.
Weil proposed a clock as the anniversary gift as it conveys the passage of time. The hands of the clock feature several laminates from Miller’s Anniversary Collection, while the top of the hour is indicated by the special logo designed by Bierut for the anniversary.
The clock comes elegantly packaged in a long black box that features the anniversary logo. The face of the clock comprises a set of long panels that are connected at the centre and open like a fan.
Bierut updated Formica’s familiar “anvil” logo with the word “forever” in place of the brand’s name. The word “forever” not only evokes a commemoration of the past century, but also holds out the promise of the laminates’ resilience and permanence, as well as the enduring power of the Formica brand.
Formica will present the clock to its special friends and clients as an anniversary gift, and Weil designed it to be easily assembled by the recipients, giving them the opportunity to participate in its creation.
Watch the Trailer with Michael Bierut
