Summer squeeze

Michael Bierut plays with the size and spacing of letters to create a new banner for Pentagram's New York office.
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Pentagram banner by Michael Bierut.
Pentagram banner by Michael Bierut.
Pentagram banner by Michael Bierut.
Pentagram banner by Michael Bierut.
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Michael Bierut - photo by Jake Chessum
Michael Bierut
Pentagram partner Michael Bierut is the winner of hundreds of design awards and has work in permanent collections including MOMA and the Met in New York City.
More on Michael Bierut

Short and stout, and long and tall, Michael Bierut has designed a nifty office banner for Pentagram’s New York office.

A dash of red and splash of black can be seen floating above the entrance to 204 Fifth Avenue in the Big Apple, Pentagram’s home address. The naming banner adds a welcome dash of colour and creativity to an otherwise nondescript building. 

Bierut's banner design squeezes Pentagram’s name into a 1.8m by 3.8m area, with the custom lettering stretched tall and thin on one side, and stacked short and stout on the other.

The banner highlights the season change and reflects Pentagram’s love of the summer season. 

Watch the Trailer with Michael Bierut

Michael Bierut runs us through some of his major projects and the thought processes behind them: a rare opportunity to get into his award-winning mind. Image: The identity MAD for the Museum of Arts and Design, shown on various sets of card. © Pentagram
Trailer: Michael Bierut on how to think like a designer
Trailers • Duration: 00:01:10 • 6 Oct 15
Michael Bierut runs us through some of his major projects and the thought processes behind them: a rare opportunity to get into his award-winning mind.>