From the Series
Evoking memories of a merry-go-round, the Bouroullec brothers have designed an installation that is a symbolic interpretation of movement and contemplation.
French design brothers Ronan and Erwan Bouroullec collaborated with BMW i to create an installation that rotates slowly and silently on a cork platform.
“Quiet Motion” draws on the features of BMW’s new electric car. Believing that electric engines are quieter than the average car, Ronan and Erwan Bouroullec’s installation invites visitors to climb on board and experience the relaxing sensation of a quiet and smooth moving mechanism.
We tried to interpret what it means to have an electric car. What we propose with this installation is to say that motion, movement and energy in general should probably be quieter, softer, something which is less about speed and aggression, says Erwan Bouroullec.
“Quiet Motion” is made using electric monitors beneath the cork flooring to create a gentle rotation of harmoniously configured platforms. The lining inside the installation is made using sustainable wool yarn, while the seating area is wrapped in soft leather, like that of the BMW i’s seats. The outer shell of the installation is painted with the same paint used for the BMW i’s exterior.
We have created a poetic abstraction of modern nomadism by bringing motion into harmony with its surroundings and rendering visible the kind of view you could get through a car window, says Erwan Bouroullec.
“Quiet Motion” was on display during the 2013 Milan Furniture Fair.
