Uncovers is the latest conceptual photography collection of Kolor Art Collective, a multidisciplinary group of visual artists based in Rio de Janeiro, Brazil. Spearheaded by Pol Kurucz, a French photographer who is known for his eccentric treatment of social topics and off-skelter approach to beauty, Uncovers aims to highlight the stagnation of mainstream fashion publications and introduce an element of play in the representation of women.
Kurucz applies a sense of absurdity and mystery to each portrait which tells a story of the woman depicted rather than being a mechanism to sell the rest of a magazine.
“Rather than posing to sell, the Uncovers models follow their own aesthetic and behavioural norms to tell a colourful story,” says Kolor coordinator Monica Rodriguez. “Uncovers wants the fashion-savvy crowds to reflect on conventionalism and the lack of freedom in the representation of women in commercial publications.”
The portraits were shot in Rio de Janeiro and São Paulo. The collection marks Kurucz’s transition from raw fine art photography to the world of polished fashion photography – all the while maintaining a satirical slant in his work. He aims to open discourse on the sameness of established fashion magazines and the formulaic, one-dimensional way they depict models to sell additional products.
“Uncovers constitutes a delicate balancing act between amazement, deep respect and a sense of irony that the commercial fashion industry evokes for Kurucz," adds Rodriguez.