Designer Virgil Abloh, of the brand Off-White, has rewired the concept of a physical store and gone space savvy with his new flagship “zone” in the Miami Design District.
The multi-purpose venue converts from retail destination to fulfilment centre to events space to fashion runway, making the square meters work harder in a more relevant way.
Abloh teamed up with Samir Banta - the director of architecture firm, OMA to create the on-of-a-kind space.
"We're niche entities, AMO, Off-White, Samir and myself, so we're able to sort of wear our heart on our sleeve or our brain on our sleeve.The first slide that Samir sent for the development was like, is shopping relevant?" explains Abloh in a interview with Dezeen.