Joule on South African roads by 2010

South Africa's first locally designed and manufactured electric car is ready for production.

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Keith Helfet
Keith Helfet is recognised for his work on the XJ-220, XK-180 and the F-Type under Jaguar Cars.
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South Africans can look forward to pilot fleets of the Joule electric car on their roads and around the globe from 2010 onwards, with mass production making it widely available from 2012. Designed by renowned South African car designer Keith Helfet for Cape Town-based company Optimal Energy, the multi-purpose urban passenger vehicle promises to dispel the myths that electric cars are unsightly and sluggish.

Watch the Talk with Keith Helfet

Keith Helfet: The Joule electric car
Talks • Duration: 00:21:35 • 11 Jun 10
The inspiring design story of Joule is testament to the possibilities of South African industrial design.>