Grant Rushmere, founder of Striped Horse and brand guru behind BOS Ice Tea, commissioned Martin to design its offices in The Hudson in Cape Town’s upmarket De Waterkant area to coincide with the launch of their new beers. The headquarters would also serve as a show bar, with a space to meet clients and sample beers in a relaxed atmosphere, while showcasing the product and embodying the brand’s three-dimensional iconography.
Beard would be right at home in the Striped Horse lounge area where a half-completed deep-buttoned Chesterfield sofa in rich brown leather takes centrestage. Other furniture pieces include a zinc passivated plated tray coffee table by Dokter and Misses and khaki canvas and leather butterfly safari chairs. A kilim rug adds earthy warmth and a half-sphere pendant light adds a contemporary pop of bright red.
Martin created two bespoke designs for this project: rebar shelving and desks, whose combination of wood and reinforcing steel give the space a raw industrial feel. The rebar shelving, designed to show off the product and packaging, is a focal point. A brass-clad oval behind the shelving mimics the design of the beer label.