An exhibition at the Design Museum in London celebrates the work and prolific career of Dutch graphic designer Wim Crouwel. Taking place from 30 March to 3 July 2011, A Graphic Odyssey also marks Crouwel’s first UK retrospective.
Having first emerged in the early 1960s, Crouwel is today often considered to be one of the leading designers of the 20th century, best known for the way he approached a new modernity at the time. Crouwel’s typographic designs captured the characteristics of the then-emerging computer and space age.
Showcasing the work of a career spanning some 60 years, A Graphic Odyssey looks at Crouwel’s rigorous approach to design. His career highlights, including his work for design practice Total Design and his identity for the Stedelijk Museum in Amsterdam, are emphasised in the exhibition.
The exhibition also includes iconic posters, prints and typography, and explores Crouwel’s use of grid-based layouts and typographic systems to produce consistently striking asymmetric visuals.