Futuristic delight

Karim Rashid has designed a futuristic vodka bottle and visual identity for American vodka brand Anestasia.
Anestasia vodka bottle by Karim Rashid.
Anestasia vodka bottle by Karim Rashid.

Karim Rashid has referenced the angular outlines of the letters V and K in the word "vodka" for the design of an Anestasia vodka bottle and identity.

Known for his exceptional and often quirky use of shape, Rashid has created a faceted glass bottle and visual identity for American vodka brand Anestasia. According to the brand, it has opened a new chapter in the world of alcoholic spirits that required an innovative and visionary bottle.

Unique and crystalline, the faceted surface gives the bottle an ultra-futuristic feel. The hard-edge, asymmetrical design also provides an ease of use and intuitive functionality.

The beauty of the bottle makes it a perfect table-top piece, accenting the environment with a look embodying cutting-edge style, making the brand’s vodka a new sensory experience.