With their curated selection of South African art and design, Thessa Bos of The Fringe Arts says they “could not have dreamt of a better first time at Design Indaba Expo”.
Representing 23 designers on their stand, with products ranging from jewellery and ceramics to lighting, scatter cushions and sculptures, The Fringe Arts enjoyed sales figures in excess of R100 000. Bos says the comment they heard the most was about how busy their stand was and that people really like how they bring some of the best designs and handmade goods in South Africa together.
In addition to enjoying positive responses from buyers, Bos adds that “it was hard not to notice how well the Pendant Warehouse necklaces were selling, or how many people took home a Skinny laMinx tea towel or purse, or a necklace from Hellooow Handmade. There was a lot of interest in The Wren Design's laptop bag, made of recycled PPC cement bags, and many were in awe of the intricate jewellery by Beloved Beadwork.”
The Fringe Arts reckon their success has to do with the fact that every piece on offer is Africa-inspired but not Africa-themed, curio-like crafts. “We aim to showcase SA's incredible creative edge, and continuously update and renew our offering.”
Click here to see The Wren Design's PPC Cement Laptop Bag on Design Indaba Shop.