This is the fifteenth year of the Summer Pavilion, during which the Serpentine Galleries have commissioned some of the world’s most renowned architects, including Zaha Hadid, Frank Gehry and Herzog & de Meuron, to create their own structures in Hyde Park.
To celebrate fifteen years of Pavilions, the Serpentine Galleries have launched Build Your Own Pavilion: Young Architects Challenge, a digital platform and nationwide campaign to encourage the future generation of aspiring architects. Marina Willer and the team at Pentagram have created an identity for the campaign that appeals to its primary audience, 8-14 year olds.
Build Your Own Pavilion, a joint project between the Serpentine Galleries and Kidesign, is an education program that uses creative games to help develop kids’ design engineering skills. Over the next three years Dejan Mitrovic, the founder of Kidesign, will lead workshops around the UK for kids to design their own pavilions. During each workshop, one competitor will be crowned ‘Best in Class’ and will be given a 3D printed version of their design. In 2016, an overall winner will be announced and a crowd funding campaign will be launched to support the development of their pavilion.
The goal of the identity is to inspire young architects by making design look approachable and achievable. To do this, each of the previous pavilions have been drawn by illustrator, Hiromi Suzuki. These illustrations were created using widely available papers and inks, giving them a recognisable and tangible look that gives kids the courage to participate.
Willer and team have also designed a website for the campaign, which gives details on how to take part.